Gayle Lake

Reputable Agents are the kind of agents that other agents want to work with, and the kind of agents that clients deserve. Less than 8% of real estate agents are Reputable Agents. Here’s a simple way to understand why Peer Reputation is so important:

Looking at Zillow and Yelp reviews is like asking your friend which doctor they go to. Using Peer Reputation is like asking your doctor who they would go to for surgery.

There are many moving parts in real estate transactions where things can go wrong. The best experiences happen when great agents help their clients navigate the complex real estate process.

We believe that great agents are identified by the quality of their work and that their fellow agents are in the best position to provide that assessment. That’s why the best measure of a great agent is their Peer Reputation.

Supporting members know there is more to being a real estate agent than taking a couple of classes, passing some exams, and unlocking doors. Supporting members pledge to:

• Go above and beyond for their clients.
• Stay abreast of the latest tools, strategy, rules, regulations, and news to support their clients
• Advocate for their clients while maintaining a professional environment that brings all parties to settlement smoothly and happily.

Supporting members want to raise the bar in the real estate industry.